Rulita Anggraini

President Director

Stemming from her passion for creativity, Rulita founded Prisma PR in 1998 to offer meaningful and compelling communications. An English Literature degree from Universitas Indonesia -- along with studies at the University of Hawai'i and the Alliance Française in Paris -- sharpened her knack for language and analysis, while giving her a breadth of experience from which to build communications with flair and substance.

With her creative leadership and the full support of her team, Prisma PR has conceived and implemented innovative campaigns, such as the Drink Fresh Milk Campaign for Tetra Pak (one of the first to use a sports ambassador), numerous sports and music sponsorships for HM Sampoerna brands (Soundrenaline, Java Jazz, A Mild IBL, Copa Dji Sam Soe come to mind), and the first digital cloudsourcing campaign for Philips. She has also successfully implemented various consumer, community, media, and stakeholder campaigns, events, and activations for clients such as Unilever, Nestle, Unicef, and Resso.

Showcasing her talent for managing delicate situations, she managed the media tour to French Guyana for the Telkom-1 satellite launch and the visit of (Sir) Roger Moore as UNICEF Special Ambassador to Indonesia. Rulita also conceived and managed the development of the @America center, for which Prisma created all visual content and arranged daily events (2,000 in three years) that highlighted the Indonesia-US relationship.

Active in mobilizing her high school and university alumni peers to participate in the political processes of the country, Rulita also founded Masyarakat Perkawinan Campuran Indonesia (PerCa) in 2008 to address legal issues faced by mixed-marriage families including citizenship, immigration and property ownership. She was elected as the first chairwoman, serving two terms, and is now the Head of the Supervisory Board.